27 - 30 June
2019
Alghero - Sardinia
Porto Conte Natural Park
Organizing Committee of
Neuromarketing Summer Camp/
What is Neuromarketing International Summer Camp?
The Neuromarketing International Summer Camp is an annual event organized by Ainem. Ainem is the Italian Neuromarketing Association founded by Caterina Garofalo and Francesco Gallucci to promote neuromarketing in Italy.
Who is the event for? Managers, entrepreneurs, researchers, professionals, startuppers, consultants, new graduates and students.
Why in a park in Sardinia? Because the brain works better in a natural context, alternative to the city, with a strong experiential involvement.
Connect and share. The event promotes the sharing of knowledge on neuromarketing through the scientific contributions and experiences of the attendees. The interventions are held by the attendees themselves. The ideas and contributions of everyone will open new connections and perspectives of thought on the different fields that are of interest to you.
What we will talk about in the edition 2018
The 2019 event is the opportunity for every neuromarketer, researcher or manager of
- present a neurotalk of its own interesting and innovative project on neuromarketing;
- hear from the voice of the leading actors what happens in the research world and professional practice of neuromarketing in Italy and worldwide.
The focus of this 2019 edition are:
- Branding: the brand is located and built in the consumer’s brain. We will understand together how to create a NEUROBRAND
- Product Design and Pack: by studying cognitive-emotional reactions, you can design objects and packs that are more and more attractive and pleasant. We will discover together the NEURODESIGN
- Advertising: improving the fruition of an ADV on different media can offer extraordinary feedback on how to make it more effective. We will share the latest insights on NEUROADVERTISING
- Retail: we know that the way in which products are placed inside a store influences the purchase choice. But this is only the beginning. Come and discover with us the NEURORETAIL
- Digital experience: UX of websites and social media strongly influences the emotions which shape the choices of a consumer. Come and meet with us the NEUROWEBDESIGN.
• Management and leadership: organizational logics and human resources are increasingly similar to the decision models of the human brain. We will find it out together with NEUROMANAGEMENT
Call for paper
If you wish to submit a research or a neuromarketing study on the focus topics you can do it by filling out the form.
We will ask you some simple information useful to the Scientific Committee to evaluate your proposal.
PAY ATTENTION: The proposal of the papers must be sent within June 1st 2019. Each intervention will have a maximum duration of 15/20 minutes and must be held in English or Italian language
How to attend
How to attend
Location
The Neuromarketing International Summer Camp 2019 will be held in Alghero, one of the most fascinating towns in Northern Sardinia, known for its beautiful landscape and its sea, for its Catalan history and culture but also for the quality of life.
We will be guests in the Park of Porto Conte, one of the largest parks in Europe.
We will work and study dipped in unspoiled nature, among beautiful bays with white beaches, and wild promontories, alternating training sessions formative with sporting activities, relax, and pure pleasure.
Organizing Committee
