21 - 23 September
2018
Alghero
Porto Conte Natural Park
Sardinia

1. What is Neuromarketing International Summer Camp?
The Neuromarketing International Summer Camp is an annual event organized by Ainem. Ainem is the Italian Neuromarketing Association founded by Caterina Garofalo and Francesco Gallucci to promote neuromarketing in Italy.
Who is the event for? Managers, entrepreneurs, researchers, professionals, startuppers, consultants, new graduates and students.
Why in a park in Sardinia? Because the brain works better in a natural context, alternative to the city, with a strong experiential involvement.
Connect and share. The event promotes the sharing of knowledge on neuromarketing through the scientific contributions and experiences of the attendees. The interventions are held by the attendees themselves. The ideas and contributions of everyone will open new connections and perspectives of thought on the different fields that are of interest to you.
2. What we will talk about in the edition 2018
The 2018 event is the opportunity for every neuromarketer, researcher or manager of
- present a neurotalk of its own interesting and innovative project on neuromarketing;
- hear from the voice of the leading actors what happens in the research world and professional practice of neuromarketing in Italy and worldwide.
The focus of this 2018 edition are:
- Branding: the brand is located and built in the consumer’s brain. We will understand together how to create a NEUROBRAND
- Product Design and Pack: by studying cognitive-emotional reactions, you can design objects and packs that are more and more attractive and pleasant. We will discover together the NEURODESIGN
- Advertising: improving the fruition of an ADV on different media can offer extraordinary feedback on how to make it more effective. We will share the latest insights on NEUROADVERTISING
- Retail: we know that the way in which products are placed inside a store influences the purchase choice. But this is only the beginning. Come and discover with us the NEURORETAIL
- Digital experience: UX of websites and social media strongly influences the emotions which shape the choices of a consumer. Come and meet with us the NEUROWEBDESIGN.
• Management and leadership: organizational logics and human resources are increasingly similar to the decision models of the human brain. We will find it out together with NEUROMANAGEMENT
3. Call for paper
If you wish to submit a research or a neuromarketing study on the focus topics you can do it by filling out the form.
We will ask you some simple information useful to the Scientific Committee to evaluate your proposal.
PAY ATTENTION: The proposal of the papers must be sent within August 25th 2018. Each intervention will have a maximum duration of 15/20 minutes and must be held in English or Italian language
4. How to attend
To attend at the Neuromarketing International Summer Camp, follow the steps below:
- complete and submit the application form using the online form;
- receive an automatic notification by e-mail of the submission of the request;
- wait for a confirmation by E-mail of the acceptance by Ainem;
- pay the registration fee corresponding to your participation profile and inform Ainem of the payment; payment@neuromarketingsummercamp.eu
- starting from the 5th of September 2018, you will receive in advance by e-mail all the details;
REMEMBER
- Please fill out the participation request form after having decided if you want to attend as a listener or a speaker;
- pay attention to the rules for participation in the event;
- read carefully the information about accommodation and meals
- book your flight to Alghero in time!
APPLICATION FORM/
5. Location
The Neuromarketing International Summer Camp 2018 will be held in Alghero, one of the most fascinating towns in Northern Sardinia, known for its beautiful landscape and its sea, for its Catalan history and culture but also for the quality of life.
We will be guests in the Park of Porto Conte, one of the largest parks in Europe.
We will work and study dipped in unspoiled nature, among beautiful bays with white beaches, and wild promontories, alternating training sessions formative with sporting activities, relax, and pure pleasure.
6. How to get here
You can fly to Alghero Fertilia destination with these airlines:
Alitalia https://www.alitalia.com/it_it
Ryanair www.ryanair.com/it/it
Volotea www.volotea.com/Italia
Blue Air www.blueairweb.com/it/it
Easyjet www.easyjet.com/it
Vueling Airlines www.vueling.com/it
You can ship destination Porto Torres or Olbia with these shipping companies:
Grandi Navi Veloci http://www.gnv.it/it
Grimaldi Lines www.grimaldi-lines.com/it
Moby www.moby.it
Tirrenia www.tirrenia-prenotazioni.it
Corsica Ferries – Sardinia Ferries www.corsica-ferries.it
7. Dove dormire e Tempo Libero
Accommodation/
You can choose where to sleep according to your preferences.
We recommend the hotel facilities and agritourisms inside the Park of Porto Conte with the Environmental Quality mark of the Park:
Hotel Punta Negra: http://www.hotelpuntanegra.it
Hotel Baia di Conte: www.baiadiconte.com
Agriturismo Natura Bio: www.naturabio.it
Agriturismo Sa Mandra: www.aziendasamandra.it
Agriturismo Porticciolo: www.agriturismoporticciolo.it
If you prefer Camping we recommend:
Camping Village Laguna Blu: www.campinglagunablu.com
Or if you love Gampling we recommend:
www.torredelporticciolo.it/glamping-sardegna-alghero.html
If you prefer to sleep in Alghero we recommend: Hotel Catalunya http://www.hotelcatalunya.it
To inform us where you have booked your accommodation send us an email to: accommodation@neuromarketingsummercamp.eu
Recommended dress code/
Casual / sportswear. In the evening we recommend a sweatshirt or a cotton sweater.
Do not forget the swimsuit and the towel, we’ll give you the shirt!
Leisure/
For leisure time, you can choose a range of outdoor activities that you can enjoy with your colleagues or alone. Choose your favorite activities and to book them send an email to: experience@neuromarketingsummercamp.eu and you will receive the cost of the chosen activity that you can pay directly when you make it
Diving: dive in the unspoiled beauty of the seabed of the nature reserve of Capo Caccia, one of the most beautiful and well-known world-renowned sea beds in the world! Book your dive. experience@neuromarketingsummercamp.eu
Snorkeling: enjoy the beauties of the marine world on the water’s surface. If you can not take masks and fins you can rent them directly in the Park when you need them: ask to the organization to book them. experience@neuromarketingsummercamp.eu
Horseback riding: walks and runs on the beach of Porto Ferro (3 km). experience@neuromarketingsummercamp.eu
Trekking: excursions in the Park accompanied by guides illustrating paths, animals and native plants. experience@neuromarketingsummercamp.eu
Canoe / Kayak: enjoy the colors, scents and emotions of the Natural Porto Conte Park from the sea! experience@neuromarketingsummercamp.eu
Yoga: start the day as best as you can with an hour of yoga together. experience@neuromarketingsummercamp.eu
In addition to these activities we are organizing other memorable experiences for you!
8. – Temporary program (20-23 September 2018)
You are kindly request to arrive at Alghero Fertilia Airport for afternoon – evening 20 Sept, (transfer from airport by the organization on request, send an email with your arrival time to Alghero Fertilia Airport Fertilia to: transfer@neuromarketingsummercamp.eu
- 19.30 -21,30 Welcome Happy Hour / Free evening
- 8.30 – 9.45 Registration – Welcome Coffe
- 10.00 – 12.30 Neurotalks: Connections and Sharing
- 12.30 – 14.15 Experience time
- 14.15pm – 15.30pm Light Lunch
- 15.30 – 18.30 Neurotalks: Sharing and Laboratories
- 18.30 – 19.30 Activities to be defined – Tastings / archaeological visit
- 19.30 – 20.45 Free Relax
- 21.15 – 23.30 Dinner
- 8.30 – 10.00 FREE TIME – Choose your experience from the list.
- 10.00 – 12.30 Neurotalks: Connections and Sharing
- 12.30 – 14.15 Experience time
- 14.15pm – 15.30pm Light Lunch
- 15.30 – 18.30 Neurotalks: Sharing and Laboratories
- 18.30 – 19.30 Activities to be defined – Tastings / archaeological visit
- 19.30 – 20.45 Free Relax
- 21.15 – 23.30 Dinner
- 8.30 – 10.00 FREE TIME – Choose your experience from the list.
- 10.00 – 13.00 Neurotalks: Connections and Sharing
- 13.00pm – 13.30 Greetings and Closure
- 14.00 – 15. 15 Light Lunch
- Departure
FOR THOSE WHO REMAINS
- 15.30 – 18.30 Outdoor activities: sun, beach, snorkeling, boat, canoe
- 18.30 – 19.30 Happy Hour on the beach
9. Subscription fee
Full EUR 500 + VAT
EUR 300 + VAT
For Sardinian companies: EUR 270 + VAT
EUR 140 + VAT
Invite a colleague, you will receive a 30% discount!
The registration fee includes:
- welcome bag
- welcome happy hour (Thursday 20-08)
- course materials
- participation in the activities offered by AINEM
- transfer of the organization from your accommodation to the Park of Porto Conte and return
- coffee break and light lunch
- wine tastings and local products
The registration fee does not include:
- cost of travel (ship or plane)
- overnight cost
- 2 dinners
- activity experience
NOTE: admission to the course will be guaranteed only after paying the registration fee in full. The registration fee is non-refundable. In case you have been accepted as a participant in the event, but you will not be able to attend the event, please notify the Organizing Committee in advance.
10. How to pay
The registration fee for the Neuromarketing International Summer Camp 2018 can be paid after sending the participation request and receiving a confirmation reply from the Organization.
Payment system:
- Visa or Mastercard credit card
- Bank transfer (details will be sent by mail)
Please send a copy or a scan of the payment receipt by credit card or bank transfer within 3 days from payment to the email:
payment@neuromarketingsummercamp.eu
Be sure to inform the organization via e-mail of the payment method chosen for the registration fee.
NOTE: Do not pay until you have received confirmation of registration from the Organizing Committee.
11. Partners and Sponsors
Neuromarketing International Summer Camp Organizer
AINEM
Italian Association of Neuromarketing
Member of NMBSA (Neuromarketing Science & Business Association)
Organizing Committee

